• Authentic team ratings to replicate real-life team behaviors and tendencies
• Call offensive and defensive sets in the heat of the game with the Floor General Playcalling system
• As head coach, lead your team to the NCAA Championship by calling set plays, making substitutions, and taking charge of other key decisions
• Choose from a selection of the all-time greatest teams from every era, and create dream matchups by building a custom Tournament of Legends
• Use in-season recruiting tools to go after McDonald’s All-Americans and premiere junior college players at any time

Featuring a dramatically improved physics engine, Fight Night Round 4 brings players closer to the sweet science than ever before. Through these upgrades fighters are rendered more vividly than ever and action is animated as it happens, meaning that not only are no two rounds the same, but no two punches are the same either. This variety in punches is most evident at the point of impact, where players will see everything from the sweat splatter of devastating shots, to the energy-sucking effects of solid body blows and the virtual lack of impact glancing blows may have on a determined opponent. But when enough of any punches land the damage system built into the new physics system will allow players to clearly see the impact on opponents exactly when and where you hit them. A bloody nose or lip, a cut or swelling over the eye, a bruised forehead or shoulder; players will see them all, and it’s their choice whether to take advantage and go for the stoppage.

Playing in front of huge galleries and hearing crowd reactions from nearby holes, take your game to the next level when it matters most as you try to hold off a charging Tiger Woods and other PGA Tour Pros. Whether you’re fighting the course, the crowd, dynamic weather conditions, or the field, feel the drama on every swing with Tiger Woods PGA Tour 10.

The sixteenth release in Electronic Arts’ popular NBA series, NBA LIVE 10 reinvigorates the classic professional basketball franchise with significant new gameplay features. These new additions such as Hustle Plays, Size-ups and realistic rebounding abilities merge with updated Dynamic DNA functionality and deep multiplayer support to provide players with the most authentic NBA video game experience available to date.

Designed to mimic the true physical nature of the action seen in the NBA, and to allow players at home to use their basketball IQ in-game, new gameplay features in NBA LIVE 10 provide an even greater sense of authentic NBA action. Just a few of these features include: the frantic action of “Hustle Plays,” where players can scramble for loose balls leading to transitional offense, including fast-break points and an easy dunks; “Size-ups,” an easily launched gameplay mechanic that allows the ball handler to set up defenders off the dribble according to the abilities of the real NBA player represented; and more authentic rebounding functionality that reflects sound basketball fundamentals, including the ability to box out opponents, battle for the ball and tip it to yourself. Together these features allow the action in NBA LIVE 10 to flow like no basketball game before it.

Settle who’s number one in the college game once and for all with EA Sports NCAA Football 10. With the eyes of college football upon you, players begin their road to glory in a fully customizable career mode featuring player progression, and authentic college football atmospheres. Against your biggest rivals and during the biggest games, seize the day and bust out big-time performances week in and week out to make your case for winning the Heisman Trophy.

Loyalty. Teamwork. Sportsmanship. Pride. These are the values that determine which school takes home the first-ever Season Showdown National Championship. With bragging rights on the line, earn credits for your favorite school by competing online or against the CPU, or visiting seasonshowdown.easports.com where you can earn credits during web-based games, including the all-new EA Sports Trivia Challenge.

Get ready to Shift your game into high gear! Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed: Shift is built by racers for racers. Need for Speed: Shift delivers an authentic and immersive driving experience, replicating the true feeling of racing high-end performance cars like never before. Players are thrust into the heart of the action with immersive and exciting features including a stunningly realistic first-person cockpit view camera and an all-new crash mechanic, providing an unrivaled sensation of the speed and feeling of racing a car on the extreme edge of control.

Imagine the experience of being a race driver. The adrenaline rush of driving at breakneck speeds, the pressure of fierce competition, the fear of losing control, the intense concentration and athleticism needed to harness the power of speeding chrome and steel. This is the true driver’s experience of Need for Speed: Shift. Through the combination of perception-based G-forces, an ultra-realistic first-person cockpit view, an accurate, accessible physics-based model and the all-new, brutally disorienting crash dynamic, you’ll be thrust into the driver’s seat amid the chaotic noise, intensity, and physical and emotional demands of the race. Imagine the emotions race drivers go through. The thrill of driving incredibly fast, the pressure of the competition, the fear of losing control, the intense concentration and effort needed to harness the power of a racing car. The all-new driver profile is the ultimate extension of the true driver’s experience. This system gives each player a unique persona based on a player’s driving skill and style – aggressive or precise. Driver profile impacts how a player unlocks cars, overall career progression and online matchmaking. In Need for Speed: Shift, how you drive is who you are behind the wheel.

The 18th version of EA Sports’ popular NHL video game, NHL 10 is loaded with features sure to please both established fans of the series and its community, as well as those coming to it for the first time. Just a few of these features include extreme team customization of equipment and uniforms, monthly chances to win the EA Sports Hockey League Cup via the Seasons Mode, multiplayer support both online and locally, four game styles (casual, default, normal and hardcore) and the new first-person fighting feature that lets players start a fight with the tap of a face button.

On the heels of capturing 12 Sports Game of the Year awards, the platinum-selling franchise returns with NHL 10. Take to the ice as the deafening sound from a towel-waving crowd ignites an arena while the hope of an entire franchise and the dreams of thousands of fans rest upon your shoulders. Using a physical style or playing with finesses, prove you’re tough enough to battle the most skilled hockey players in the world in your pursuit of the ultimate prize—the Stanley Cup Championship. Inspire your teammates, carry a franchise, and make history with NHL 10.

The seventeenth overall release in Electronic Arts’ popular FIFA Soccer franchise, FIFA Soccer 10 enables gamers and soccer fans alike to enjoy the nonstop action and fun of the #1 soccer game simulation, regardless of their skill on a real or virtual pitch. With FIFA Soccer 10, players can create themselves in game, join a club and compete against gamers around the world in online competition. Game features include extensive play modes and improvements, as well as multiplayer options including 7-player local multiplayer, coop gameplay both online and offline and 2-20 player support online.

On the heels of winning 25 international gaming awards with FIFA Soccer 09, the top-selling soccer franchise from EA Sports is surpassed with FIFA Soccer 10. Responding to consumer feedback from over 350 million online games played, FIFA Soccer 10 gives players new levels of control and innovation to experience the beautiful game like never before. Featuring core gameplay refinements based on responsiveness and intelligence, on top of an already potent game engine, FIFA Soccer continues to set the benchmark as the most complete soccer simulation.

Developed in collaboration with fitness expert Bob Greene, best known as Oprah’s personal trainer, EA SPORTS Active provides a fun, inexpensive and easy to maintain regimen designed to encourage physical fitness and healthy living. A combination of a wide variety of interactive activities and exercises, linked together into an ever-changing circuit training routine targeting the muscles of the upper and lower body, as well as providing cardio for a healthy heart, it is the perfect exercise option for every member of a modern household.

Designed around the standard Wii Remote/Nunchuck tethered controller configuration, EA SPORTS Active’s interactive fitness program is more focused on physical activities than previous ‘fitness’ titles for the Wii, but still challenges you to have fun while developing a more healthy lifestyle. Separated into the three sections of workout, nutrition, lifestyle, and other activity, the user’s experience begins with a pep talk from Bob Greene which quickly transitions into the beginnings of action as players set up profiles, choose a virtual personal trainer and enter baseline data like age, weight, gender, fitness goals, etc. Although the nutrition, lifestyle, and other activity sections add a holistic element facilitated by a mix of surveys and data input, building fitness through physical activity is the driving force behind EA SPORTS Active and as such the meat of the content resides in the workout section. Here players will find dozens of themed strength training and cardio workouts which can be customized as you choose and linked into circuit traning routines. These routines are introduced and monitored by your personal trainer, and allow for ongoing player motivation via real-time feedback on your workout form, an approximation of calories burned and the ability to adjust levels of exercise

Every Sunday in the NFL, an epic battle rages between the offense and the defense. Every play is a struggle, with each side relentlessly pursuing every single yard. In Madden NFL 10, you will join the fight and experience firsthand what it is like to fight for every yard. With the all-new Pro-Tak animation technology you will have more control over the outcome of every play than ever before. Whether driving your receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t be over until the whistle blows.

This all new animation technology provides unprecedented control over the outcome of every play. Drag defenders towards the first down marker, including up to 9-man gang tackles, fight for a fumble at the bottom of the pile, and evade the rush with all-new quarterback avoidance actions. Enhanced play at the line of scrimmage features a new blocking system that allows the quarterback to step into the pocket and gives the defensive line more control over the rush.

• The Huddle Up co-op mode where players can join forces on the field to attain pro football’s ultimate title.
• Intuitive controls aimed at casual gaming, as well as three levels of play calling: All Play, Intermediate and Advanced.
• The Call Your Shots game mechanic that allows players on both offense and defense to change their plays on the fly as needed.
• Spotlight Moments, a reoccurring variety of Wii mini-games that decide hotly contested plays.
• The Madden Showdown, a 1-4 player tournament where players engage in classic 11-on-11 games, to 5-on-5 gridiron battles.